Add a surprise factor for your client by hosting a pop-up
event! These trendy events are announced only
shortly before they happen and rely on nearby people
to become their engaged audience and participants.
They’re quickly growing in popularity because they’re
most effective at creating word-of-mouth marketing,
as people often share their experiences with friends
or on social media. Plan one in an unexpected location
and tie the theme or activity—like a pop-up dinner or
art gallery—into a client’s brand to create the largest
wow factor!
